OUR CREED

OUR MEAT IS TERROIR

The basic resources are land, water and forage; the “vines” are the selection and breeding of local cattle; the hand of man is what guarantees the purity of the supply chain: from the field to the slaughterhouse, from the grading to the packaging. Time also has a fundamental role: if the aging of the meat – a real “refining” process – is properly done, this ennobles the final product.

OUR MEAT IS HISTORY

For this reason, we have decided to select local cattle raised exclusively within the provinces of Cuneo (85% of the total) and Turin, the areas historically suitable for the breeding of Piedmontese Fassona.

OUR MEAT IS SELECTION

Only Fassona, exclusively female cattle, just heifers of over 36 months: these are genetically the best in terms of tenderness, leanness, flavor and versatility in the kitchen.

OUR MEAT IS TRUST

It is what we place on our 150 small and medium breeders, whom we know one by one and who guarantee us the best cattle, grown and raised observing full respect of nature’s time and rhythm.

OUR MEAT IS TIME

It knows how to wait for the right development and maturation of the animal; practicing slow and delicate aging to tenderize and ennoble the fibers.

OUR MEAT IS ARTISANAL SKILL

An art mastered by our professional butchers, all specialized and trained employees, who work entirely by hand, from storage and sectioning to de-boning and cutting, to aging and the removal of the external sections.

OUR MEAT IS THE «TASTE OF MEAT»

It does not diminish the authentic flavor of the Piedmontese Fassona, but respects its typicality, enhancing the purity and the characteristics that make it unique in the world.

LIKE WINE MEAT SPEAKS
OF ITS TERRITORY OF ORIGIN, EXPRESSING
THE FLAVORS OF THE LAND AND SHOWING
THE PASSION OF THOSE WHO PRODUCED IT

OUR MEAT IS CERTIFIED

Validated by an external and impartial authority (INOQ), this guarantees the compliance of the entire supply chain with the regulations, from the fields to the labels. But it also ensures the conformity of the production process, the preparation of the products and food safety. This is proven by the attainment of the most important national and European certifications.

OUR MEAT IS SERVICE

Every day we work as consultants alongside chefs, cooks and operators of high-quality restaurants, fulfilling the essential task of teaching methods and techniques, and unveiling the secrets of the Piedmontese Fassona meat: showing the best ways to cook, serve and use this meat in composing dishes and making recipes.