From masoé to maslé
In 1955, at the age of 14, Pietro Oberto moved to Alba. Until then, he had lived in a large farmhouse in La Morra, in the Langhe area. His family has humble origins, they were sharecrop farmers: masoé, in Piedmontese dialect. They cultivated grapevines and raised cattle, but much of the produce would be given to the landowners. Pietro has worked as a shop boy until 1965, when he finally made his dream of becoming a maslé («butcher») come true and he opened Macelleria Da Piero, his butcher shop that would be serving clients in Alba for over 40 years, becoming the place to go for quality meat.
The butcher shop for restaurants
Among the numerous customers of Macelleria Da Piero were the most important restaurants in the area. Piero selected the best meat and delivered cuts that were ready to be cooked into high quality dishes. He personally supplied the Morra family, owner of the famous “Savona” hotel, founded by Giacomo, the man who would be later recognized as the “King of Truffle” for his unrelenting efforts in promoting the Alba White Truffle and its ties to the traditional Langhe cuisine.